U.S. discount store chain Target has become the latest retailer to embrace mobile payments with the introduction of a mobile wallet within its app.
"Wallet in the Target app makes checkout easier and faster than ever", Mike McNamara, Target's chief information and digital officer, said in a statement.
Mobile payment systems are nothing new to the likes of Walmart, CVS, and Kohl's, but for Target, they represent uncharted territory.
With Wallet, customers can check out in-store using their smartphone while also applying Cartwheel digital coupons or discounts after scanning their barcode.
You can find out more details about the Target app and also the new Wallet feature over at Target at the link below.
This walled garden approach to mobile payments may have some benefits in driving Target customers to use the app. All you have to do is install the Walmart app to use while shopping, and then scan the QR code that appears on the debit card reader at checkout when you're ready.
According to Target, Wallet enables shoppers to checkout four times faster than "other payment types", a nice kick to the shin to traditional payment methods like chip-and-PIN cards. While there are already a lot of companies out there - mobile device firms, retailers and others - with mobile wallet capabilities, mobile payment adoption is still in a very early stage of its evolution, giving Target a leg up over smaller retailers. Wallet is now restricted to Target's REDcard credit card and debit card.