Apple TV is a gadget, very similar to the Amazon Fire Stick or Google Chromecast, that connects to your TV and turns it a smart device.
The news came a day after Alphabet Inc's Google said it would block its YouTube video streaming application from two of Amazon's devices and criticized the online retailer for not selling Google hardware.
Once you've downloaded the Amazon Prime Video app it will be relatively easy for you to get it up and running as you control the content you put on screen through the Apple TV App or Siri Remote.
Aside from that, the Apple TV app also now supports live sports coverage from ESPN and National Basketball Association with partnership from the National Basketball Association and Turner Sports. Currently, Apple's original content consists of shows such as Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing, such as Stranger Things and Transparent.
Amazon will not retail Google's Chromecast, nor its Google Home range of goods, as you may have discovered, and the reason for this is that they compete directly with Amazon's own products.
"We've been trying to reach an agreement with Amazon to give consumers access to each other's products and services". There are a range of new shows coming to Amazon Prime Video to look forward to this month and over the course of next year.
Roku's market-leading streaming players are sold through Amazon. And although Apple's services business is growing, it doesn't have much overlap with the core offerings of Google and Amazon. As you might know Nest is now a Google subsidiary.
The video-streaming access fight has been brewing for some time.
Previously you could only play Prime Video on your Apple TV through a wireless connection to Airplay from an iPhone or iPad.
All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.