Amazon Launches Amazon Prime in Singapore

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After launching its video-streaming service Prime Video in December a year ago and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be). While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the global selection, compared to over 50 million in the USA, with free shipping if they spend S$60 ($45).

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost. The price for the monthly membership is at S$8.99.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding.

Another service available to Singapore's Amazon Prime subscribers is video streaming.

Membership in the USA costs US$10.99 a month or US$99 a year, and provides access to a slew of services such as music streaming, free same-day delivery and even restaurant delivery in certain areas.

Jamil Ghani, Vice President of Amazon Prime International said that Singapore Prime members can expect more added benefits in the future.

Free Two-Hour Delivery with Prime Now: Following the introduction of Prime Now earlier this year, customers began enjoying exclusive access to Prime Now benefits and can continue to enjoy those benefits as part of their Prime membership, getting ultra-fast delivery on tens of thousands of items with free two-hour delivery on orders over S$40, between 10am and 10pm daily Items range from groceries to electronics, including a variety of new brands added to Prime Now since the launch such as Sunshine, Bebe Bamboo, Archipelago Beer, Kat Food, Razer and more.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

These are all now available on the Amazon Prime Now app.

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

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