Watch Series 3 Helps Apple Inc. Reclaim Its Wearables Crown

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Apple CEO, Tim Cook, commented on its smartwatch sales in the company's most recent earnings report.

Overall, Canalys believes that Apple was the #1 wearable manufacturer for the quarter including both smartwatches and less-feature-rich smart fitness bands.

Canalys estimates that about 800,000 of the 3.9 million Apple Watch units sold in the third quarter were the LTE model. Apple shipped 23% of all smartwatches, fitness bands, and other wearables, Canalys said, just ahead of Chinese low-priced seller Xiaomi, at 21%, and Fitbit (fit), which captured a 20% market share. Apple now commands 23% of the wearable band market, compared to 21% for Xiaomi, who bagged the top spot for the first time in the previous quarter. "Otherwise, the market will see further consolidation, as vendors such as Apple, Samsung and Fitbit dominate with their watch software platforms", added Low.

The iPhone-maker had previously conceded first place in the second quarter of the year to China's Xiaomi, but thanks to the launch of the Watch Series 3 (the first by the company to connect to the internet without being tethered to a phone) Apple was able to ship 3.9 million units.

Traditionally, the third-quarter is seen as the weakest period for sales as potential buyers hold off until the holidays, but according to Canalys, all top vendors registered a growth in shipments. We began shipping Apple Watch series 3 just six weeks ago and customers love the new freedom of cellular. It must be noted that the Watch Series 3 was only on sale for the last ten days of the quarter ending September. In most of the markets, only the Wi-Fi version of the Watch Series 3 is available.

He looked at the time passed on his Apple Watch, and suddenly remembered that the thing can make voice calls on its own, so he called his family to let them know he will be late.

The analyst says the cellular LTE Apple Watch Series 3 has proved popular, with demand outstripping supplier and carriers surprised by the demand for the cellular Watch ... Sales would have been even stronger if retailers had not underestimated demand.

At 9.53 a.m. EST, Apple shares were down 0.57% at $173.02.

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