Apple India has cut off the sellers profit margin by 30 percent, now sellers will get 4.5 percent instead of 6.5 percent.
"Apple gives the least margins how on earth do they expect the retailer to work for them for free - our overheads are around 10 per cent, " Chandra said.
According to the report, industry insiders say that brands like Samsung or Xiaomi offer more margin than Apple does, around 12-15 percent.
Offline retailers seem to face other challenges such as cashbacks and other discounts on iPhones, including the iPhone X, offered by online retailers making it hard for them to be in competition. (This is one of the reasons why the smartphone resellers recommend Oppo and Vivo smartphones). "India should rank very high on Apple's priority index.it is yet to have a single owned and operated retail store in India", said Manjunath Bhat, research director at Gartner.
Apple in the past has expressed its desire to focus in the Indian market as it sees great potential here.
Even with the production issues and delayed launch, analysts expected that the iPhone X would eventually help Apple recoup from the struggles experienced with the iPhone 8 launch. It starts at Rs 89,000 for the 64GB model going up to Rs 1,02,000 for the 256GB variant. If the report is to be believed, then the second generation iPhone SE will come with a similar design as its predecessor but with upgraded specifications. Apple first introduced the iPhone SE in early 2016, and it was little more than an iPhone 5s smartphone that was modernized with an iPhone 6s-class A9 processor, Apple Pay support and improved cameras.