As for Target, the big box chain announced that by 2018, Target REDcard holders will be able to link their cards and save 5 percent when shopping Target via Google Express. That also means Target will be supported through the Google Assistant's voice ordering feature, which is so far only live on the Google Home and Android TV but is coming "soon" to iOS and Android as well.
Voice shopping is still in its infancy, with most consumers not yet used to buying paper towels or shampoo using a smart speaker like the Google Home or Amazon Echo. You'll be able to get and reorder your favorite Target items and brands, like Up & Up household essentials and Cat & Jack kids' clothing; Target will offer 2-day delivery, as well as free shipping for any orders over $35. Similar services are offered by retailers Petsmart, Kohl's, and Costco.
"We have lots of different choices of how they buy from us", said Mike McNamara, Target's chief information and digital officer.
More devices are in the hands of shoppers. He believes that voice shopping will be more prevalent in the next few years.
We launched Google Express and shopping on the Google Assistant to help you shop your favorite stores, and today we're making it even easier with the expansion of Target-now available on Google Express nationwide. To compete both through its Google Express website and on Google Home, Google needs to partner with retailers like Target and Walmart for mutual benefit.
Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the US since late 2014.
Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours.