Parents can add children to a Household to manage parental controls on Fire tablets, Kindle e-readers and Fire TV through Kindle FreeTime.
"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", Amazon Households Vice President Michael Carr said in a statement. This will send parents a message with details of the order. But if they do pay for Prime, teens will also get access to free shipping, streaming video and Prime's other perks. Parents will receive a text or email with information about the order and the option to approve. The teen can also include a personalized note like, "this is the book I need for class". Then again, if you'd rather spend that money on cheap fast food you can always cancel your monthly subscription and mooch off your parents' Prime account over summer break. Amazon's default setting with this service is autoapproval of orders, but parents can individually approve them via text if they so prefer. The logic is that these teens will continue to shop through Amazon on their own once they become adults. To get started, parents can visit amazon.com/forteens. And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget. Parents will also choose a payment method and shipping addresses their teen can use when buying items.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.