Tim Cook releases Apple Watch Series 3, Specifications, Features, Price

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He said "The Apple Watch is created to help people stay active and motivated so they can have a better day".

Today, Apple announced the new Apple Watch 3 will be rolling out several health and fitness features included with OS4, like smart activity coaching, new features for swimmers, Gym Connect and an enhanced heart rate monitor. Like your heart. Very few people wore heart monitors.

Real-time heart rate information may prove to be a useful feature for people wearing the watch, Topol says, since about 1-2% of adults in the USA suffer from atrial fibrillation, or abnormal beating of the heart, and don't know it. The company is working with Stanford University and the U.S. Food and Drug Administration on the study, Jeff Williams, Apple's chief operating officer, said during the event.

While Cook did not provide figures, he said that Apple had moved up from the second spot last year to overtake Rolex, with a growth rate of 50 per cent year-over-year.

Apple is slated to announce a new product line Tuesday. Would you use more advanced one if it was available? The other interesting thing to note is the tracking of heart rhythm. (You want a lower resting rate, and a higher recovery rate).

Apple's ad for the new watch is touting "40 million songs on your wrist".

Williams didn't elaborate on the circumstances in which people found their heart rates rising unexpectedly. That information could be helpful for doctors in diagnosing the condition.

Apple is reportedly collaborating with American Well and Stanford to test the heart rate sensors on the new Apple Watch to detect cardiac abnormalities, according to CNBC.

It'll also track heart rhythm, so wearers will know if they've developed an irregular heart beat, or enable them to monitor existing irregularities.

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