Eddy Cue, Apple senior vice president of internet software and services, says "While 4K is about the number of pixels, HDR is about better pixels".
Apple is apparently also working on the content front and aims at bringing a large collection of movies in 4K HDR to the iTunes.
Apple TV 4K starts at $179 and will be available September 22.
The Apple TV 4K with 32 GB of storage will cost $179 and a version with 64 GB of space will go on sale for $199.
It runs on latest version of tvOS.
What about the minimum requirements for 4K (Ultra HD, or UHD) content? Also, if you are living in Canada or Australia, Apple TV will reach both these countries by the end of this month and will be supported across 5 more countries by the end of this year. "The CPU performance is more than twcise as fast as the current Apple TV and graphics are more than four times faster".
Schiller announced, as part of the new iPhone 8 and the new iOS 11, that the company has built its own video encoder for use with the iPhone 8/s new camera-one that appears to support HEVC. The HDR mode has been enhanced by HDR 10 as well as Dolby Vision technology. Also, the previous purchases will be automatically upgraded to 4K HDR as well. Thankfully this finally puts the Apple TV in league with the other players in the market including Roku and Amazon. The company revamped the Apple TV interface for 4K. This is because users would have been probably wondering that Apple might add a hefty price tag to the 4K content.
Apple TV 4K Release Date: When will we see the Apple TV 5th gen?Preorders for the new device start September 15th and it will be available from September 22nd.
Australia and Canada are expected to gain access to the TV app later this month, with expansion to France, Germany, Norway, Sweden and the United Kingdom later this year. Moreover, movie buffs will be happy to find out that major Hollywood studios will be bringing their 4K movies to the iTunes Store.