IPhone X, 8, and 8 Plus Singaporean pricing

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Further within the teardown, iFixit revealed the iPhone 8 features a a 3.82V, 1,821mAh battery, which is actually a drop in power compared to the iPhone 7, and significantly smaller than the 3,300mAh battery in the Note 8.

Business Insider went to Apple's flagship London store on Regent Street this morning to see how much buzz the new iPhone was generating.

While the iPhone 8 features a single lens 12-megapixel camera, the Plus is equipped with dual lenses: a 12-megapixel wide-angle lens and telephoto lens, with some new intelligent modes that help you take better "bokeh" shots.

In Sin Tat Plaza in Kowloon, which usually was crammed with traders reselling new iPhones on the launch day, only a small number of customers were there on Friday, with the resale prices of all iPhone 8 and 8 Plus models barely meeting official retail prices.

Many customers in the store were trying to the test the new models instead of committing to buy.

The iPhone X loomed over this entire launch - and, in a way, the store itself.

The higher-priced iPhone 8 and iPhone X should raise Apple's average selling price overall, Olson wrote in a note to clients Friday. Even a week after the preorders went live, Apple was promising shipping on the originally announced date (i.e. today, Sep 22), unlike previous years when users experienced significant slips in the shipping dates.

"We have cheaper phones available than Apple; no one wants to buy an iPhone 8 or a plus", said Wang Xiao, a saleswoman in one of the area's main malls.

The iPhone X will be available on November 3 at a base model price of $999.

The iPhone 8 Plus rests on a wireless charger in NY.

Apple's estimates for the September quarter (which include the iPhone 8 and 8 Plus but exclude the iPhone X) are between $49 and $52 billion (£36-38 billion), and the company rarely misses them. "If they missed because customers are waiting for the X", she said, "that would be a good miss".

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