Apple unveils iPhone 8, iPhone 8 Plus, and $999 iPhone X

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Cook also talks about how people can donate to hurricane victims via iTunes.

As the Mercury News reports, more than 1,000 journalists and other invited guests - including Apple co-founder Steve Wozniak, widow Laurene Powell Jobs, and Pixar CEO John Lasseter - packed into the new Steve Jobs Theater Tuesday morning in preparation for the product launch.

Update 1: The Amazon Effect now extends into Apple keynote addresses.

Then Apple vice president Michael Bell reportedly sent Jobs a late-night email on November 7, 2004, explaining why they really should make the phone. And of course it is a tear-jerker.

On the topic of software, Apple is introducing a new feature called Animoji with the iPhone X. Think of these as animated emoji, but here's where things get interesting. Orders will begin September 15 and it'll be available starting Sept. 22.

The new Apple TV device will have the capability to stream 4K and HDR movies and shows. It can also be used to animate emojis that you can share.

Other new features in iOS 11 include Apple Pay integration in iMessage, a new Siri voice and interface that gives you the option of typing into the virtual assistant instead of only speaking, and a redesigned App Store with separated Games and Apps sections. Jeff Williams, Apple's Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in. The new iPhone 8 devices launch on September 22 and are the type of iterative upgrade we've come to expect.

However, we shall be delivered the iPhone X, iPhone 8 and iPhone 8 Plus - lucky us!

Part of the product unveil included augmented reality support.

The omission of a home button brings forth a new way of unlocking the iPhone X - tapping on the screen now wakes the device. According to The Verge, the highlight is expected to be the iPhone X.

The iPhone 8 and 8 Plus - both still have home button intact - feature new sensors. The standout design feature of the iPhone X is its display filling most of its front side.

The screen on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. Among the potential upgrades is the A11 chip that should boost the speed. Hold the phone to your face to unlock the phone, make payment and auto-fill documents. Facial recognition is much less accurate than fingerprint recognition, which is in turn much less accurate than a passcode. It adapts if your face changes over time, like if you grow a beard. The handful of images also showed the upcoming iPhone 8 with rear-placed Touch ID placed directly below the Apple logo. It's not going to hit the market until next year, though, sadly.

From the wireless AirPod headphones the company released a year ago to the iPhone and the Watch, Apple has been building wearable and pocket-size products that, when networked together, turn each user into a kind of internet of one, with various devices that patch into the user's own cloud.

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