'Toilet: Ek Prem Katha' Box Office Collection: Inching towards 100-crore mark

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With most of the big films already released, Bollywood is now looking at its new-age stars to pull off a good show at the box office.

Toilet Ek Prem Katha box office collection day 7: Akshay Kumar's film is not ready to settle for anything less than Rs 100 crore.

Toilet Ek Prem Katha is raking in the money unlike the recent Bollywood releases.

Apart from its unique subject, the film has another reason to boast about now, as it continues to gross huge figures at the box office.

The video was captioned, "Open defecation = a health concern that touches almost a billion lives @akshaykumar & @psbhumi address this global issue in @ToiletTheFilm". Toilet: Ek Prem Katha' is a love story set in the Nandgaon region of Mathura and addresses the issue of open defecation. The film has been largely appreciated over the Internet for bringing a fresh plot interwoven with a social message, which makes it a good recipe for mass acceptance. These are movies that leave a greater impact on the society. However, this film inspired by PM Narendra Modi's Clean India Campaign is likely to outrun Jolly LLB2 at the BO.

Toilet - Ek Prem Katha was made on a budget of approximately Rs 18 crore. The Independence holiday also worked in favour of the film.

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