Facebook Inc is trying to seize on the technology known as augmented reality, a mix of the real and digital worlds best known from the hit smartphone game Pokemon Go, Facebook chief executive officer Mark Zuckerberg said on Tuesday.
"Over time, I think this is going to be a really important technology that changes how we use our phones", Zuckerberg stated, reports ABC News.
The Camera Effects Platform includes two products: Frames Studio and AR Studio. Zuckerberg said the company is making the "first mainstream augmented reality platform out of the camera", called "Act 2".
The Facebook boss described the previous rollout of camera functionality across all of Facebook's apps as "act one".
The goal is a fully immersive messaging ecosystem that allows effects to be added to photos or videos and control the view based on where the camera is aimed.
While Snapchat's offering to developers is limited to geofilters, Facebook has invited its worldwide developer community to use its tools to create geofilters, filters, masks, etc.
For Facebook users with a VR headset, the social network introduced Facebook Spaces, a new virtual reality meeting space for Facebook contacts.
You can draw in the air with a virtual marker to create anything you can dream up, from a decorative hat to a handmade tic-tac-toe board.
The company also launched the "Places Graph", providing free access to data on more than 140 million places around the world.
Facebook announced a new "Discover" tab that allows people to find the bot for Messenger they're looking for in an intuitive and thoughtful way, right from the home screen in Messenger.
"While the announcement seems pretty innocuous, make no mistake: Facebook is, once again, putting itself into direct competition with Google and Apple, " he said. It has also released the Frame Studio that will let the developers create frames for photos and videos.
People can now add in a bot directly in a group thread and share the conversation and experience. As mentioned in the beginning, it simply taking the whole social networking experience to the virtual reality level.