"Her celebrity status is now not only be fueled by her wealth and her family connection, but by her huge role in the White House". She also gave the responsibility of her design business to the president of the brand, Abigail Klem.
The Chinese government denied that there had been any special treatment of Ivanka Trump's trademark applications. Last month, for instance, it was revealed that he received preliminary approval for trademarks in China covering a full range of apparel, from men's suiting and wedding dresses to halter tops and ponchos, all bearing his name.
But photos show Ivanka attending events with President Xi. And despite all the boycotting efforts and attempts to curtail the sale of Ivanka's brand, business is booming.
Ivanka Trump (far left) and Jared Kushner (second to left) sit next to Chinese first lady Peng Liyuan and Chinese President Xi Jinping (center) at a dinner at Mar-a-Lago, Thursday, April 6, 2017, in Palm Beach, Fla.
Ivanka Trump Marks LLC has more than 180 pending and registered trademarks in countries that include China, Japan, Mexico, Turkey, Israel, Canada and Saudi Arabia.
The new trademark applications seek the right to put Ivanka Trump's name on lingerie in the US, baby clothes in the Philippines, handbags in Puerto Rico and perfume in Canada, among a host of things.
Even since her father took office, her own fashion brand has continued to look overseas, filing four new trademarks in Canada and the Philippines, according to a New York Times analysis of trademark records.
However, all this creates the appearance that Ivanka is still intent on maintaining her business portfolio and potentially even pursuing lucrative business deals under the shadow of her father's White House.
Trump has always been conducting a corporate two-step, trying to build her own global brand as she has helped push her father's name into new parts of the world.
The Quinnipiac University survey, conducted between April 12 and 18 among 1,062 people, found that 53 percent of respondents thought Ivanka's role was inappropriate, compared to 36 percent who felt comfortable with it, the Hill reported.
She still retains ownership of the company, but she turned over the assets to a trust run by her brother and sister-in-law and vowed to recuse herself from issues that present conflicts of interest, such as discussing duties levied on clothing imported from China. Since Donald Trump became president, her line has been dropped from major stores, sued by competitors, and more seriously, it's been the cause of an investigation after Kellyanne Conway may have promoted it illegally.
Now that she is serving in the White House in an unprecedented position, Ivanka is benefiting from loose or nonexistent accountability mechanisms.
The OGE works to identify and avoid conflicts of interest among the members of the executive branch. Trump also maintains a stake in the Trump International Hotel in Washington, just down the street from the White House.
Will Ivanka Trump be an advocate for women's rights, climate change or paid family leave?
"The ethics rules restrict participation in "particular matters" that focus on the interests of a discrete and identifiable class", she said.