The company announced it would be pulling its controversial commercial starring model Kendall Jenner following a significant amount of backlash on social media. So nothing really ever goes away on the internet.
In the ad released on Tuesday, Jenner is in a photoshoot when she notices a protest, she then tears off her wig joins in on the protest and hands an officer a Pepsi. If it was only that easy. "No matter the occasion, big or small, these are the moments that make us feel alive". However, on Wednesday Pepsi said it was removing the ad and halting any further rollout. In the announcement by Pepsi they specifically apologize to Jenner for putting her in this position.
Fans couldn't swallow the commercial showing Jenner as a model who joins a resistance protest.
Just like that, Kendall ends police brutality by grabbing a Pepsi, pushing her way through the crowd and and handing it to a thirsty cop. "She chose to be a part of that ad. Pepsi needs to apologize to the protestors", Black Lives Matter leader Deray McKesson tweeted.
Jenner's camp made no comment about the ad's swift demise.
A source familiar with Jenner's deal with Pepsi tells ET that the commercial was only slated to air overseas, not in the US, but it ended up making the rounds online, with even the 21-year-old model tweeting it out.
Bernice King, daughter of Martin Luther King, spoke out against Pepsi and wrote on Twitter: "If only Daddy would have known about the power of #Pepsi".
It was not the first time Pepsi has touched a nerve.
Sparkling water maker SodaStream (SODA) CEO condemned Pepsi on Wednesday, calling the ad the company's "second tone-deaf marketing scheme of 2017".