Gorillaz Links Up With Sonos To Make 'Humanz' Immersive For Fans


Gorillaz will return for their first album in six years on April 28, and the animated band, created by Damon Albarn and Jamie Hewlett, has just announced a one-of-a-kind experience to coincide with the release.

The Spirit House concept, teased in the video for the Humanz single "Saturnz Barz", offered Sonos an opportunity to show off its latest speaker system in a thoroughly unique way.

The festival - is a nod to their second album "Demon Days" which was released in 2005 - and will feature appearances from the likes of Noel Gallagher, Graham Coxon, Jehnny Beth, De La Soul and Grace Jones, who all contributed to "Humanz".

Spirit House installations are now scheduled to visit three cities around the globe.

Gorillaz are opening three "spirit houses" across the globe that will allow fans to enter the band's virtual home. The "Spirit House" will be in Brooklyn, N.Y. from April 21 to 23, as well Berlin, Germany from April 28 to 30 and Amsterdam, Netherlands on May 26. Powered using Sonos' new Playbase soundbar, the live Spirit House installations seek to transport visitors with "exclusive music and visuals through ... projection mapping technology".

Described as "a place where fans can go deeper into the band's dark, fantasy world and be dazzled by spectacular visual", the spirit house events are free.