United Airlines, which faced intense backlash over violently dragging off a passenger due to flight being overbooked, has again made another policy change aimed at preventing such incident.
Investors, not to mention everyone on social media, let United Airlines know this week that the company was out of line Sunday night when one of its ticketed passengers was dragged off an airplane by his feet, his face bloodied, to make room for one of four United crew members who needed a ride to their next destination.
Other airlines said they were examining their policies.
The U.S. Department of Transportation said late Monday it is reviewing the removal of the passenger "to determine whether the airline complied with the oversales rule".
While overselling flights is standard practice in the airline industry, the UA scandal has drastically shifted the balance of power in favor of the consumer with politicians piling on the pressure for reform.
NPR noted that Delta asks passengers individually at check-in if they would be willing to give up a seat.
The incident occurred on the overbooked United Express Flight 3411 flying from Chicago's O'Hare International Airport to Louisville, Ky., on April 9. United Continental CEO Oscar Munoz's initial attempts to apologize were roundly criticized.
"We need to use this regrettable event as a defining moment and pivot off it to craft friendly policies", Milton said in a note to employees. He said he couldn't imagine many situations in which people wouldn't jump at almost $10,000.
However, previous year Delta Airlines bumped more passengers from flights than any of its competitors, partly because of its generous incentive system.
To put that figure in context, between 2015 and 2016 Delta paid an average of $1,118, Southwest Airlines paid $758, United Airlines $565, and American Airlines $554 per passenger that was requested to give up their seat.
After the incident in Chicago, critics questioned why United didn't offer more when no passengers accepted the airline's $800 offer for volunteers to give up their seats.