At Facebook's F8 Conference, Company Takes a Big Jab at Snapchat

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Speaking at F8, the company's annual conference for software developers, Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself. It will take a while to develop, he cautioned, saying that your experience won't change "over night" and that this will be an important technology that changes how we use our phones. Facebook plans to make the camera the first augmented reality platform. This isn't the first time Facebook has copied Snap, but Camera Effects isn't an exact Snapchat clone, either: since the implementation of Facebook's camera effects is up to third-party developers, we could soon see a huge variety of options for filters that track your face and body using augmented reality. "So things from artificial intelligence to virtual reality to augmented reality".

SAN JOSE, CA - APRIL 18: Facebook CEO Mark Zuckerberg delivers the keynote address at Facebook's F8 Developer Conference on April 18, 2017 at McEnery Convention Center in San Jose, California.

Looking to blend digital and physical worlds, Facebook is betting big on augmented reality.

Vanishing message application Snapchat more than a year ago began letting users add digital decorations to real-world photos with a "Lenses" feature. And at the conference we might hear more about further steps the company is taking to monitor the reliability of news on the social network. Find us on Facebook too! The social media giant is now bringing a platform for developers that will allow them to build new features into in-app cameras, dubbed as Camera Effects Platform.

Zuckerberg was lively onstage during the talk, opening with a joking reference to the fact that Facebook's conference was overshadowed by another F8, the weekend premiere of action film Fate of the Furious. "We're not using primitive tools today because we prefer primitive tools", Zuckerberg argued. Via an "AR studio" (pictured above), the Camera Effects platform will also let developers create masks and scripted effects that react to movement in Live Videos.

Today, a closed beta opens for developers that will let them experiment with photo and video filters, games, art projects, and more. During his 30-minute speech, which kicked off two days of presentations and workshops, Zuckerberg unveiled a new camera-based platform that will allow people to use their mobile phone to change the world in front of them. While the company said a year ago that it has helped connect more than 40 million people worldwide, Facebook has stumbled in some of these efforts, such as in India. Acknowledging the issue, Zuckerberg said that Facebook has "a lot of work" to do.

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